In order to develop a brand that will achieve growth, all those involved in the brand need to understand it. Our workshops typically last three-four hours and begin by looking at all the internal elements of the brand, enabling us to get to the bottom of every part of what makes a brand different and how it should be positioned. This leads on to looking at the wider marketplace, including a competitor analysis and current marketing review.
Following the workshop, we will produce a concise report outlining the results of the workshop as well as the key statistics and analysis. This brand report should act as the foundation and measuring tool for all marketing activity, meaning customers and potential customers receive a consistent message, look and feel and marketing experience.
We work with clients on a full rebrand process, culminating in a fresh set of internal and external communications, as well as development of brand strategies. We also deliver training to help employees understand the values of the brand and the whole rebrand process; what it means for the company, why it is important and how it improves the company’s position and communications.
Rebranding & New Brand Development | Proposition, Position & Personality Development | Competitor Analysis | Logo Design & Collaterals Development
As a Creative Firm, we believe that it is not enough to give people what they want, you need to give them what they never dreamed possible – iAmHetch.com
Whether a re-brand project or new brand development, our strategic approach to brand positioning enables our clients to get a clear picture of what needs to be developed. We unpack the brand in its current position and look at the aspirations of the client and how the brand needs to evolve to meet these aspirations.
It’s important to understand where our client’s brand sits in its marketplace, so we undertake an in-depth competitor analysis and undertake a bench-marking exercise. Using our intelligent analysis tools as well as our own research, we can develop a clear understanding of the overall marketplace and the space our clients occupy and give insight into the brand development campaign.
As part of our strategic piece, we evaluate and analyze our clients brand proposition, position and personality. We do this through a series of workshops with the client, their clients and other stakeholders unpacking the current brand equity and looking at future positioning.
Taking the brand strategy and delivering this across the whole brand starts with the overall identity and style guide. Our team will creatively translate the strategy to an updated or new logos and style guides. Brand guidelines, copy-writing, photography, image searching and much more can all be included in this piece.
Our Vision is to offer the best services experience to our clients by providing innovative solutions for all branding and marketing requirements to enable them to optimize their business objectives.
Our mission is to develop a long term healthy client relationship through our innovative solutions, round the clock support & service.
We hope that you’ve found sufficient information in our website that will help you gain a clear idea of what we can offer, and that we can become a recognized agent for your firm.
+254 (780) 29 9977 | +254 (791) 29 9977