Digital Marketing

As a Creative and Multi-Media Marketing Agency we know how to combine the right message with relevant digital channels in order to drive informed traffic to your business.

 

We can help you develop the appropriate strategy regardless of your industry or audience. SEO, PPC, SEM, CRO; our in-house experts can handle it all and are plugged in 24/7 to the digital community ensuring we are always ahead of the game and following the digital trends.

 

The key for us is ROI and integration of your strategy with the overarching direction your company is heading in. Everything we do is measurable and reported on, allowing for a flexible and cost-effective digital marketing plan.

Digital Strategy | SEO Strategy | Social Media | PPC Campaigns | Online Advertising Campaigns | Content Creation & Seeding | SEM Campaigns | Analytics & Reporting

As a Creative Firm, we believe that it is not enough to give people what they want, you need to give them what they never dreamed possible – iAmHetch.com

PPC Campaigns

Pay per click (PPC) advertising is a direct sales channel that targets potential customers who are actively searching for the product or service you offer. As the name suggests, PPC is based on a cost per click model with the advertising platform charging the advertiser for each time that a user clicks on the advert and is taken through to the advertiser’s website. PPC adverts are displayed when a user inputs a search term that matches keywords selected by the advertiser. The idea is to convert that user into a customer by channeling them down a sales funnel. We offer you expert advice on all forms of pay per click advertising and manages campaigns that get results.

Digital Strategy

What are your business objectives? Who are your audiences? How do you reach those audiences? What messaging and tone of voice should you use?

These are just a few of the questions that need to be considered before any actual marketing gets underway. Let us collaborate to work out the right strategy for your business and how to maximize the effectiveness of your digital channels to drive sales.

Content Creation & Seeding

It is very hard for a digital strategy to exist in our current society where we as individuals consume vast amounts of content on a daily basis. As well as helping with creation of industry leading content, we also have a large network of bloggers and vloggers allowing content to be seeded in the right way to ensure maximum exposure to the right audience.

SEM Campaigns

Search Engine Marketing campaigns. We have a full team of search marketers who know the ins and outs of Google, Yahoo and Bing. With our expertise we will use the right search engine, keywords and messaging to drive targeted, informed traffic to your site. We will also ensure that all campaigns are Conversion Rate Optimized (CRO) demonstrating exactly where your money is being spent, proving the ROI.

SEO Strategy

Search engine optimization (SEO) is used to generate more relevant traffic to your website using on and off page techniques and best practices. Search engines, such as Google, use an algorithm to determine how websites are ranked when a user enters a search query. Wonderful uses its expert knowledge and understanding of these algorithms to enable clients’ websites to rank higher on the search engine result pages.

SEO is a long-term strategy that requires time and investment, however achieving a high ranking is a great payoff as it drives a significant amount of traffic to your site without having to pay per click, unlike PPC. Utilizing SEO best practices allows your site to be found by those users who are actively searching for your services or products.

 Social Media

We’ll develop a bespoke social media strategy that’s right for your brand or business. From developing a monthly content schedule to appeal to your audience; growing and building your online community. We’ll engage your audience, develop your social voice and deliver results.

Online Advertising Campaigns

With an exceptionally quick turnaround time (within three working days, or quicker if you need it), we can produce static, Flash advertising and dynamic online advertising. All creative is on brand, engaging and uses key sales messaging. The major benefit of online advertising is without doubt, the ability to integrate real-time information. Pulling in from databases, web banners can also be interactive and user specific.

Email Marketing Campaigns

Email marketing campaigns are not just about producing an engaging piece of creative design. A big part of it, of course, but where a campaign is successful, it is targeted. The customer receives information pertinent to their previous click-through and purchasing habits.

Analytics & Reporting

Analytics are used to measure the performance of a website against set criteria. The most commonly used analytics platform is Google Analytics. Before starting any search marketing, we analyze analytics to learn the current performance of clients’ websites. Analytics are then used to monitor ongoing performance and to measure goal achievements. The data obtained from analytics allows you to measure the success of your website and devise your strategy for driving your business forward.

Our Vision is to offer the best services experience to our clients by providing innovative solutions for all branding and marketing requirements to enable them to optimize their business objectives.

 

Our mission is to develop a long term healthy client relationship through our innovative solutions, round the clock support & service.

 

We hope that you’ve found sufficient information in our website that will help you gain a clear idea of what we can offer, and that we can become a recognized agent for your firm.

 

hello@iamhetch.com

 

+254 (780) 29 9977 | +254 (791) 29 9977